Your+Ad+Campaign

February 3, 2010 Follow this link to rate your performance on the Course Booth Project: http://www.surveymonkey.com/s/M68VNTN

Here is the link to the booths for question 3: http://unicornwiki.wikispaces.com/Google+Sites

February 1, 2010 Bellwork
 * The course fair is tomorrow from 6-7:30. Set-up is at 5:30.
 * Update your Google site with any relevant information and upload pdf's of your flyers and and other handouts.
 * Make final arrangements regarding items to bring, since today is the last day to round stuff up.

How to make a pdf (this only works on certain computers with Adobe Creative Suite):
 * Open the file.
 * Click on print.
 * Choose Adobe PDF as the printer.
 * Click OK.
 * Name your PDF and save it in your account.
 * Click save.
 * Wait between 30 seconds and 2 minutes.
 * Look for a red triangle spinning in the bottom right of your screen toward the end.
 * When the process is finished, your pdf will open automatically.

How to upload a file:
 * Go to your Google site.
 * Go to the Files page.
 * Click Upload.
 * Choose your PDF.
 * Click OK.

January 28, 2010 Bellwork Look at your checklist from yesterday. Fix it for a better grade. Your marketing plan should include:
 * research
 * attention-getter
 * interest-builder
 * desire-maker (show need; show how your product is solution)
 * action (what should the person do next?)

January 27, 2010 Bellwork
 * Create a page on your Google Site called "Checklist."Copy and paste this list to it:
 * marketing plan
 * booth plan
 * booth create
 * brochures plan
 * brochures create
 * people organize
 * materials gathered
 * meet w/ sponsor
 * to-do list
 * meet w/ Hearnsberger
 * deadlines met
 * site design
 * contrast, repetition, alignment, proximity in all materials
 * Under each bullet, tab once and describe what you have come up with and who headed it up.
 * //Example://
 * //marketing plan - Laura//
 * //Our research pointed out that the most exciting thing about being in yearbook is creating something that people will have forever and the camaraderie that is created among staff members feeling the pressure of deadlines and the joy of accomplishment.//
 * //attention: Caribbean music playing, fishing booth//
 * //interest: Students from JI and Yearbook will tell about their experiences, video looping on big screen.//
 * //desire://
 * //need - to be a part of something meaningful and rewarding.//
 * //fulfillment - Members of the yearbooks staff get to create something special and long-lasting,have fun, and make life-long friends in the process.//
 * //action: "catch" a card.//
 * //booth plan - Louis//
 * //We will have a fish table cloth, blinking Christmas lights, plugged into an extension cord that we will bring. Behind the table will be a fishing booth like you would see at a kids' carnival. People who come by can fish for prizes. Each prize will have a business card with pertinent course information (more details below). There will also be a slide show, with a fish theme and Caribbean music playing to get attention. All the members of the group and some Yearbook editors will be on hand to answer questions and share their experiences about yearbook.//
 * //booth create - John//
 * //I came up with the idea for the fishing booth based on Laura's marketing analysis. I thought the booth should be fun and surprising, like yearbook.//
 * //Brochures plan - Laura//
 * //asd;lkfjal;sdfj akl;sdgj; alksdgj//

Work on our project - 6 class days until the fair.**
 * January 26, 2010

Bellwork: Look at "The Team" page on your Google site, and make sure you are on track to make a good grade on this project.** Activities
 * January 25, 2010
 * Bellwork
 * Work on your project - 7 class days until the fair

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

January 22, 2010 Bellwork: What is the most //exciting// (for the student) aspect of your marketing plan--the thing that will //really// make them want to //join// the group you are promoting? Post the answer at the top of the home page of your Google Site.

Activities
 * Bellwork
 * Work on your project - 8 class days until the fair
 * Meet with Ms. Hearnsberger if you haven't lately.

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

January 21, 2010 Activities
 * Bellwork
 * Work on your project - 9 class days until the fair
 * Meet with Ms. Hearnsberger if you haven't lately.

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

January 20, 2010 Bellwork: Update your to-do list.

Activities
 * Bellwork
 * Make sure you posted yesterday's headline assignment to your site.
 * Make sure you are recording conversations with teachers (and all other info) in a logical place on your site.
 * Work on your project - 10 class days until the fair
 * Meet with Ms. Hearnsberger if you haven't lately.

Goals
 * **locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic**
 * **design an advertisement for a particular audience**
 * **demonstrate understanding of the type of advertising such as classified, display, or public service**

Bellwork: Create a headline for your booth's brochure. The things that have to be turned in on your site are in italics.**
 * January 19, 2010
 * **The four functions of a headline are:**
 * **get attention**
 * **select the audience**
 * **deliver a complete message**
 * **draw the reader into the body copy**
 * **//With your group, decide which two are the most important for your pamphlet to focus on. Put them in a new page of your site called "headlines."//**
 * **The 8 basic headline types are:**
 * **direct - state the selling proposition directly**
 * **"Pure Silk Blouses--30 Percent Off"**
 * **indirect - makes its point in a roundabout way**
 * **"Ten Million to One, You Can Mix It."**
 * **news - if you have news about your product, announce it in the headline**
 * **"Introducing the New Citation II"**
 * **"Finally, a Caribbean Cruise as Good as Its Brochure"**
 * **how-to - offer the promise of solid information, sound advice and solutions to problems**
 * **"How to Turn a Simple Party Into a Royal Ball."**
 * **"How to Stop Smoking in 30 Days"**
 * **question - must ask a question that the reader can empathize with or would like to see answered**
 * **"What in the World is Wrong With Me?"**
 * **"Is Your Pump Costing You More to Operate Than It Should?"**
 * **command - tells the reader what to do**
 * **"Put a Tiger in Your Tank"**
 * **"Try Burning This Coupon"**
 * **reason-why - good way to introduce the list of features/benefits**
 * **"Six Ways to Lose Weight Over the Holidays"**
 * **"120 to 4,000 Reasons Why You Should Buy Your Fur During the Next Four Days"**
 * **testimonial - quote from actual customers (student already in class)**
 * **"Thank you, Proactive."**
 * **"I lost 75 pounds in a week!"**
 * **//Write three headlines for your booth, each a different type. Post them on your new page.//**
 * **The 4 U's for writing effective headlines are:**
 * **urgency - gives the reader a reason to act now**
 * **unique - different from the rest**
 * **ultra-specific - tease the reader into reading further**
 * **useful - appeals to the reader's self interest**
 * **//Rate each headline you came up with by giving yourself a 1-4 in each category. Be prepared to defend your rating.//**
 * **//Post your findings on the headlines page.//**


 * Above material taken from The Copywriter's Handbook by Bill Bly**

Activities
 * Bellwork
 * Work on your project - 11 class days until the fair
 * Meet with Ms. Hearnsberger if you haven't lately.

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

January 15, 2010 Bellwork: Make sure your to-do list is up to date

Activities
 * **Bellwork**
 * **Work on your project - 12 class days until the fair**
 * **Be sure to document** //everything// **in a logical place on your Google site.**

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

January 14, 2010 Bellwork
 * Start a list of materials that you will need for your booth.
 * House it on a new list page called "Materials" on your Google site.
 * Be sure to include columns for "person in charge of bringing it", "current location," and "deadline."
 * Here is a link to [|my sample list].

Activities
 * **Bellwork**
 * **Work on your project.**
 * **Be sure to document** //everything// **in a logical place on your Google site.**

Announcements
 * Thank you for your interview questions yesterday, I e-mailed them out and have already gotten some responses. You can see the answers here, if you are interested.
 * We have 13 class days before the fair.

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

January 13, 2010 Bellwork (On one sheet of paper with your group)
 * Pretend you are about to interview a 20+ year teacher about how the Internet has impacted teaching.
 * Make up one really good (and unique) question for each member of the group.
 * Put the initials of the group member next to the question they made up.
 * Put your names at the top.

Activities
 * Bellwork
 * Work on your project.
 * Here are some things to consider:
 * What grade are most of the students who might join your class in?
 * How will each aspect of your ad campaign draw attention to the USP you chose?
 * How will your booth get attention?
 * How will your booth be interesting (unique)?
 * How will your booth create a desire to join the class?
 * What action do you want students/parents to take?
 * Who will your booth neighbor? (There is a new map under "Resources," Jan. 12) Could that tie in, to your campaign?
 * What does the area around your booth look like? Walls, halls, doorways, corner or middle, sight-line from entrance, etc.
 * Make sure the USP brainstorm is complete (see "Unique Selling Position" under "Activities," Jan. 11)
 * Make sure the to-do list is created and accurate
 * Make sure the site looks good to visitors, then invite the sponsors of your group to collaborate. You can find e-mail addresses [|here].
 * contrast, repetition, alignment and proximity
 * no unnecessary default content
 * Add your new ideas to a logical space on your site.

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

January 12, 2010 Bellwork: Make sure that each of these things is assigned as a way "I will earn my grade" on your "The Team" page:
 * booth plan
 * booth create
 * brochures plan
 * brochures create
 * people organize
 * materials gathered
 * meet w/ sponsor
 * to-do list
 * meet w/ Hearnsberger
 * deadlines met
 * site design
 * marketing plan
 * individual accountability
 * contrast, repetition, alignment, proximity in all materials

Activities
 * Bellwork
 * If you didn't do so yesterday, invite me to be a contributor to your site.
 * Work on your project.
 * Meet with Ms. Hearnsberger to finalize your rubric grade.

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

Resources

January 11, 2010 Bellwork: Invite me to be a contributor to your site.
 * 1) Log on/go to site
 * 2) Click on "More Actions," then "Share This Site"
 * 3) Select the button next to "as collaborators"
 * 4) Enter my e-mail address: Lhearnsberger@newbraunfels.txed.net
 * 5) Click on "Invite these people"

Activities
 * **Bellwork**
 * **Make sure your site has pages with these names (in addition to the ones that already existed):**
 * **The Team**
 * **Research**
 * **Brainstorming**
 * **If you have not already done so, make the navigation content on your site update automatically.**
 * **Click on "edit sidebar"**
 * **Click on "edit" under navigation**
 * **Click on "Automatically organize my navigation," then "OK"**
 * **Click on "Save changes," then "Return to site."**
 * **Unique Selling Position**
 * **Look at your research page; what unique selling points do you see? Find at least five.**
 * **List them on your brainstorming page, under a new section (at the top) called "Potential Unique Selling Position"**
 * **Under each one, list at least two interesting ways you might highlight this unique selling position to the parents/students at the course fair.**
 * **Remember:**
 * **Be super-creative. You can always reign in the idea later.**
 * **The goal is to convince** //students and parents// **that your course is the best.**
 * **Be sure to refer back to the initial e-mail from Ms. Lawson.**

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

Include on "The Team"
 * **booth plan**
 * **brochures plan**
 * **people plan**
 * **materials gathered**
 * **meet w/ sponsor**
 * **to-do list**
 * **meet w/ Hearnsberger**
 * **deadlines met**
 * **site design**
 * **marketing plan**
 * **individual accountability**
 * **contrast, repetition, alignment, proximity in all materials**

Bellwork**
 * January 8, 2010
 * **With your group, make a list**
 * **How might you get attention to your booth**
 * (A giant solar system suspended from the ceiling with the sun shining down on the astronomy booth? A conga line leading dancers to the drill team booth?)**
 * **7 items**
 * **Post them to a new page on your site called "Brainstorming"**


 * Remember:**
 * **Be super-creative. You can always reign in the idea later.**
 * **The goal is to convince students and parents that your course is the best.**
 * **The first step in the motivational sequence is to get the customer's **attention**.**
 * **Be sure to refer back to the initial e-mail from Ms. Lawson. You can view it in this pdf or get a hard copy from Ms. Hearnsberger.**

==

Activities
 * Bellwork
 * Finish your course research

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

January 7, 2010 Bellwork: What role do you imagine playing in your group for this project?

Activities
 * Bellwork
 * Assign [|jobs]
 * Ensure all group members have access to edit site.
 * Submit site address to Ms. Hearnsberger
 * Finish your course research

Goals
 * locate information sources such as persons, databases, reports, and past interviews; gathers background information; and researches to prepare for an interview or investigate a topic
 * design an advertisement for a particular audience
 * demonstrate understanding of the type of advertising such as classified, display, or public service

= =

January 6, 2010 Bellwork: What course will your group be promoting for the course fair? Why did you want it?

Activities
 * Bellwork
 * Create a [|Google] account
 * Create a [|Google Site] to house your project (Don't spend more than 7 minutes on this part).
 * choose "project wiki"
 * name it for your class booth
 * share it with "everyone in the world"
 * don't put your any personal information on it other than your first name and class period.
 * make a note of the address
 * Research course
 * Why did you choose this class?
 * What description does the [|course catalog]give for the class?
 * What is the course id number?
 * Which grades are eligible to take it?
 * What department is it in?
 * Who teaches it?
 * What does the teacher think you should focus on for your booth?
 * What pre-requisites are there to take it?
 * Is it a pre-requisite for another course?
 * Where does it fit in course sequences?
 * Is it required for graduation?
 * How many credits is it worth?
 * What courses is it related to?
 * Where does the class meet?
 * What are its most visible aspects?
 * How will taking this class benefit a student long-term?
 * How will taking this class benefit a student for the short-term?
 * What value might parents see in the class?
 * What famous/notable people have been involved with this class?
 * How is it weighted for class rank?
 * How might it benefit a student who is college-bound?
 * Is this class a Pre-AP or AP class?
 * Can the student earn certificates or college credits by taking this course?
 * Is the class more academic-centric or club-centric?
 * What characteristics or personality traits lend themselves to success in this class?
 * Put questions and answers on your Google site
 * Send the Google site to me using the comment field of the [|homework dropbox].
 * Student Google Sites

Goals

January 5, 2010 Bellwork How could you market a class to students? Make a list of things you would for sure include and for sure not do. = = = = ==

Welcome Back! 1/4/10 Bellwork
 * Get out a sheet of paper.
 * Lay it out sideways and create four columns.
 * Label them: Know, want to know, how to find out, learned
 * Write this at the top: Advertising
 * Write your name on the back.

We studied writing for ads before the break; write down everything you remember in the "know" column. Include things you already knew before we studied advertising in class. //At least 8 things.//


 * //Wait for the class before proceeding.//**

Now think about what questions you have about advertising. Write them in the "Want to know" column. //At least 5 things.//


 * //Wait for the class before proceeding.//**

Devise a way to find out the answer to each item in the "want to know" column. Write down your plan in the "How to find out" column, next to each item you included in the "want to know column." //At least 5 things.// Feel free to go back and add to your chart if you think of something else.**