Formatting+your+Message

=12/3/09= =Bellwork: Peer Layout Evaluations. Use the handout to critique the layouts of your fellow students.=


 * Activities**
 * Bellwork
 * Create an ad swipe file using magazines.

= = = =
 * Goals**
 * Create design
 * Evaluate design
 * Evaluate photography
 * Internalize: Contrast, Repetition, Alignment, Proximity
 * Internalize: Attention, Interest, Desire to own, Action formula for ad copywriting


 * Resources**

= = = = = =

12/2/09 Bellwork: Use this ad to answer the questions on the handout.


 * Activities**
 * Bellwork
 * Critique peer layout
 * PhotoShop notes
 * Get PicturePerfect Photography grade, if you didn't do it yesterday
 * Work on Design


 * Goals**
 * Create design
 * Evaluate design
 * Evaluate photography
 * Internalize: Contrast, Repetition, Alignment, Proximity
 * Internalize: Candid, Crop, Faces, Story


 * Resources**

12/1/09 Bellwork: With a partner, on a fresh sheet of paper, answer these questions:
 * 1) Is this good design? Explain.
 * 2) Who is the audience of this design?
 * 3) What is the goal of this design?
 * 4) Is it effective?

Activities

 * Bellwork
 * Critique peer layout
 * PhotoShop notes
 * Get PicturePerfect Photography grade, if you didn't do it yesterday
 * Work on Design

Goals

 * Create design
 * Evaluate design
 * Evaluate photography
 * Internalize: Contrast, Repetition, Alignment, Proximity
 * Internalize: Candid, Crop, Faces, Story

11/30/09 Bellwork: Write it down and be prepared to discuss. Is this photograph worthy of being included in a publication?

[[image:zeitung.jpg width="349" height="237"]]
//Published November 28, 2009 by the New Braunfels Herald Zeitung. Photo by Laura McKenzie//

Remember CCFS
 * Candid: shows action, not posed/staged, no one looking directly into camera
 * Crop: rule of thirds, interesting angle, room to run, no dead space, background not distracting
 * Faces: you see them, they are at least as big as a pencil eraser, show emotion
 * Story: photo tells a story

Activities

 * Bellwork
 * Sign up for a time to share your InDesign layout with the class
 * PhotoShop notes
 * Get PicturePerfect Photography grade

Goals

 * Create design
 * Evaluate design
 * Evaluate photography
 * Internalize: Contrast, Repetition, Alignment, Proximity
 * Internalize: Candid, Crop, Faces, Story